Marketing News

Olympian Couple Promotes Clinique’s Moisture Surge Skincare Products

It is the first creator campaign for the Estée Lauder-owned beauty brand.

Olympian husband-and-wife team Tara Davis- and Hunter Woodhall have paired with Clinique to promote the Moisture Surge franchise.

Clinique’s new “Unstoppable Together” campaign features Moisture Surge 100H Auto-Replenishing Hydrator and Moisture Surge Active Glow Serum, which are designed to work together to deliver lasting moisture and radiant, healthy-looking skin, said the Happi Top 50 Company.

It is the first “creator” campaign for the Estée Lauder-owned skin care brand.

Moisture Surge Franchise

Moisture Surge 100H Auto-Replenishing Hydrator is Clinique’s “OG” oil-free gel-cream that delivers an instant 174% boost in hydration and provides 100 hours of continuous moisture, even after cleansing. Powered by aloe bio-ferment and hyaluronic acid, it helps skin create its own internal water source for a plump, dewy glow, said the company.

Track and field gold medal Olympian Tara Davis-Woodhall models Clinique’s Moisture Surge 100H Auto-Replenishing Hydrator and Moisture Surge Active Glow Serum.

Moisture Surge Active Glow Serum is a lightweight, fast-absorbing serum designed to boost radiance and smooth skin’s texture, helping amplify the benefits of Moisture Surge hydration. When layered underneath Moisture Surge 100H, it enhances skin’s ability to look fresh, luminous, and energized.

Used as a pair, the serum helps prep skin to maximize hydration while the hydrator seals in moisture. The brand calls this skincare routine a “simple yet powerful” one that reinforces Clinique’s belief that great glow starts with moisture, said the campaign.

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